Marketing, Communications, Running Meetings & Presentations, Reference 

Manual for organising conferences or events for a large or small company. This book explains just how you go about it. It has all that is needed to know about: venue selection; speaker sourcing; brochure design; registration; budgeting; sponsorship; audio-visuals; press coverage; and evaluation. It shows how to plan and run an effective event New, third edition: more improvements to this classic manual! Whether you are organising a conference or an event for a large or small company - for fundraising, promotion or for sharing information - this practical book explains step-by-step just how you go about it. It has all you need to know about: Venue selection; Speaker sourcing; Brochure design; Registration; Budgeting; Sponsorship; Audio-visuals; Press coverage; and Evaluation. This book shows you how to avoid the pitfalls and how to plan and run an effective event that will impress your colleagues as well as your customers. - from Amzon